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Go-to-market

Sell the PM desk — not another spreadsheet dump.

Positioning, offer ladder, and channels for DocStack Pro’s project management launch. Built for LinkedIn, Gumroad, and own-site checkout.

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Offer ladder

What we lead with

$24Entry · Kanban / Sprint
$39–49Hero singles · Agile / Construction
$149Primary bundle · Full Stack
$29/moVault · multi-buy MRR

Primary ad hero: PM Full Stack $149. Secondary: Construction Kit $49 and Agile Sprint OS $39. Cross-sell singles → Full Stack → Vault.

Channels

Where attention turns into downloads

1. Own site

docstackpro.com — brand, library, pricing, vault, waitlist. Highest trust and margin.

2. Gumroad

Fast digital delivery for PM zips. Paste Buy links on product pages when live.

3. LinkedIn

B2B PM audience. Operator posts: chaos → clarity, RFI age, sprint capacity.

4. Meta ads

Only after organic proof. Test Full Stack + Construction creatives from the PM line kit.

5. Email

Waitlist → launch. Post-purchase: Start Here by methodology, then Full Stack upsell.

6. Etsy later

Search traffic for “excel project management template” after checkout is smooth.

Message pillars

Three lines that stay true

Methodology-true

Tabs PMs recognize — RFI, DoD, phase gates — not generic to-do lists.

Monday-morning ready

Sample data and Start Here on every file. Open it and run the week.

Bundle economics

Full Stack $149 vs buying systems separately. Clear math. Honest license.

Open the library → Press / partnership

Assets live in the repo

Covers and launch kit: 05-marketing/pm-line/ · Gumroad copy: 04-sales-channels/gumroad/

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